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§ return on investment

  • Company leadership want to know that the investments they make per department have value for the company to continue growing by improving
    • Sharing UX Reports with executive summaries - tight available time, quick recognition
    • Sharing Numbers from research impact (inefficiences → improvements, time to complete tasks / number of clicks from A to B / etc)
    • Sharing Customer's Stories from research (building empathy, creating understanding of responsibilities and goals, increasing visibility of positive and negative experiences to understand current scenarios more fully and trust in necessary priorities and strategies)
  • A customer want ROI for their payment for your product and service
  • A customer wants ROI for offering their time by giving answers to research questions

  • How should timing or expected results be communicated to a participant of research?
  • Is ROI a promised result? ~
  • Research and Promises? ~