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As tides and wind cause drifting, one must redirect back toward destination
Cybernetics process is about going a direction and shifting to stay on course
A company cannot serve the perspective of one persons goals
A company must listen to many perspectives to understand internally and externally what goals exist
Cybernetics is like a sail boat
Cybernetics is like a thermostat
Staying on course requires goals
Strategy is past present and future thinking
