Strategy is past present and future thinking

On Strategy

A high level perspective of strategy

Cybernetics is like a sail boat

Cybernetics is like a thermostat

Cybernetics process is about going a direction and shifting to stay on course

Knowing what a customer does is vital to have a strategy to serve them well

Staying on course requires awareness of tides and winds

Staying on course requires goals

Strategy in the short term should be influenced by long term thinking

Strategy is a plan but not all planning is strategy

Strategy is internally and externally aware

Strategy requires having an opinion

On UX Strategy

Video - A Plan is Not a Strategy by Roger Martin