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    #Strategy

  • A high level perspective of strategy
  • Knowing what a customer does is vital to have a strategy to serve them well
  • Strategy in the short term should be influenced by long term thinking
  • Strategy is a plan but not all planning is strategy
  • Strategy is internally and externally aware
  • Strategy is past present and future thinking
  • Strategy requires having an opinion
  • On UX Strategy
  • Video - A Plan is Not a Strategy by Roger Martin
  • On Strategy

    • #Goal

  • A company cannot serve the perspective of one persons goals
  • A company must listen to many perspectives to understand internally and externally what goals exist
  • Cybernetics is like a sail boat
  • Cybernetics is like a thermostat
  • Cybernetics process is about going a direction and shifting to stay on course
  • Staying on course requires awareness of tides and winds
  • Staying on course requires goals

    • #Empathy

  • A person may not openly represent their complete reality and identity
  • Building rapport is important for conducting research
  • People needs/desires are impacted by a variety of emotions, concerns, and experiences
  • Johari Window
  • Knowing what a customer does is vital to have a strategy to serve them well
  • Maps enable discovery of pain points and inefficiencies
  • Strategy is internally and externally aware

    • #Assumption

  • A person may not openly represent their complete reality and identity
  • Maps can help scrutinize incorrect assumptions about users

    • #Research

  • A person may not openly represent their complete reality and identity
  • Building rapport is important for conducting research
  • Cognitive bias
  • Knowing what a customer does is vital to have a strategy to serve them well
  • Lean UX Research at Github by Joel Califa
  • Maps based on research can visualize realities of a persona
  • People respond a variety of ways based on their understanding of a question
  • The answer a persons gives is affected by bias
  • Trust is an important factor of communication

    • #Plan

  • A plan can adapt
  • A plan clarifies intentions and needs
  • A plan creates organization
  • A plan defines the future
  • A plan enables repeatability
  • A plan encourages collaboration
  • A plan encourages communication
  • A plan points out knowledge gaps
  • A plan removes uncertainty
  • A plan requires alignment
  • A plan requires compromise based on resources and priorities
  • A plan requires understanding
  • Strategy in the short term should be influenced by long term thinking
  • Strategy is a plan but not all planning is strategy
  • On Planning

    • #Alignment

  • A plan requires alignment
  • A plan requires compromise based on resources and priorities
  • Open communication improves understanding

    • #Priority

  • A plan requires compromise based on resources and priorities

    • #Communication

  • Building rapport is important for conducting research
  • Open communication improves understanding
  • Trust is an important factor of communication

    • #Trust

  • Building rapport is important for conducting research

    • #Psychology

  • Cognitive bias

    • #Cybernetics

  • Cybernetics is like a sail boat
  • Cybernetics is like a thermostat
  • Cybernetics process is about going a direction and shifting to stay on course
  • Staying on course requires awareness of tides and winds
  • Staying on course requires goals
  • Strategy is past present and future thinking

    • #Struggle

  • Discomfort

    • #Senior-designer

  • Having a valuable opinion requires understanding the landscape

    • #Understanding

  • Having a valuable opinion requires understanding the landscape
  • Maps enable discovery of pain points and inefficiencies
  • Understanding is improved by mapping out scenarios

    • #Complexity

  • People needs/desires are impacted by a variety of emotions, concerns, and experiences

    • #Personality

  • Johari Window

    • #Competition

  • Knowing about the competition fills in the gap of what else customers may want
  • Knowing the competitive landscape enables awareness of advantage and disadvantage

    • #Analysis

  • Knowing about the competition fills in the gap of what else customers may want
  • Knowing the competitive landscape enables awareness of advantage and disadvantage

    • #Tips

  • Lean UX Research at Github by Joel Califa

    • #Map

  • Maps based on research can visualize realities of a persona
  • Maps can help scrutinize incorrect assumptions about users
  • Maps enable discovery of pain points and inefficiencies
  • Understanding is improved by mapping out scenarios

    • #Clarity

  • Maps can help scrutinize incorrect assumptions about users
  • Maps enable discovery of pain points and inefficiencies

    • #Simply-jekyll

  • Learning Simply Jekyll

    • #Zettelkasten

  • Notes should be atomic
  • Notes should organized by concept
  • Note Types
  • On Zettelkasten

    • #Emotion

  • People respond a variety of ways based on their understanding of a question
  • The answer a persons gives is affected by bias

    • #Phase

  • Strategy in the short term should be influenced by long term thinking

    • #Time

  • Strategy in the short term should be influenced by long term thinking
  • Strategy is past present and future thinking

    • #Perspective

  • Strategy is internally and externally aware

    • #Hub

  • On UX Strategy
  • On Confidence
  • On Planning
  • On Strategy
  • On Zettelkasten

    • #Meaning

  • UX is Grammar Visualized

    • #Language

  • UX is Grammar Visualized

    • #Grammar

  • UX is Grammar Visualized

    • #Self

  • Uncertainty reduces confidence
  • On Confidence

    • #Frameworks

  • Usage of laws in field of ux

    • #Video

  • Video - A Plan is Not a Strategy by Roger Martin
  • Video - UX Outcomes - The UX Leader’s Secret Advantage - Talk UX Strategy with Jared Spool

    • #Process

  • Video - UX Outcomes - The UX Leader’s Secret Advantage - Talk UX Strategy with Jared Spool
  • On UX Outcomes