- Maps can help scrutinize incorrect assumptions about usersMaps can help scrutinize incorrect assumptions about users
[[Visualization simplifies reliance on memory of listening and reading]]
[[Visualization stretches out meaning in time by allowing it to remain]]
- Maps based on research can visualize realities of a personaMaps based on research can visualize realities of a persona
- Maps enable discovery of pain points and inefficienciesMaps enable discovery of pain points and inefficiencies
[[Awareness of inefficiencies allows ideation of improvement]]
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