Info
/
Tags
Go Back
Understanding is improved by mapping out scenarios
A person may not openly represent their complete reality and identity
Building rapport is important for conducting research
Cognitive bias
Knowing what a customer does is vital to have a strategy to serve them well
Lean UX Research at Github by Joel Califa
Maps can help scrutinize incorrect assumptions about users
Maps enable discovery of pain points and inefficiencies
People respond a variety of ways based on their understanding of a question
The answer a persons gives is affected by bias
Trust is an important factor of communication
