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By considering the variety of perspectives (time, person, level, stage), one can better prepare for needs and possibilities of a journey (a user's journey, a designer's journey, a company's journey).
Knowing what a customer does is vital to have a strategy to serve them well
Strategy in the short term should be influenced by long term thinking
Strategy is a plan but not all planning is strategy
Strategy is internally and externally aware
Strategy is past present and future thinking
Strategy requires having an opinion
On UX Strategy
Video - A Plan is Not a Strategy by Roger Martin
On Strategy
