Strategy

• Strategy in the short term should be influenced by long term thinkingStrategy in the short term should be influenced by long term thinking
  
  
• Strategy requires having an opinionStrategy requires having an opinion
  [[Having a valuable opinion requires understanding the landscape]]
  
• Strategy is internally and externally awareStrategy is internally and externally aware
  
  [[Knowing the competitive landscape enables awareness of advantage and disadvantage ]]
  [[Knowing about the competition fills in the gap of what else customers may want]]
  [[Knowing what a customer does is vital to have a strategy to serve them well]]
  
  
  
• Strategy is past present and future thinkingStrategy is past present and future thinking
  [[Cybernetics process is about going a direction and shifting to stay on course]]