- Darren Hood noted this in his masterclass seminar with UX Joburg
- 202208051223 I came across an HBR video via Source - 2x2 Newsletter countering this simplification (or at least my initial quotation). Quotes from HBR video stated:
- Video - A Plan is Not a Strategy by Roger MartinVideo - A Plan is Not a Strategy by Roger Martin
Roger Martin interview with HBR on Youtube on Jun 29, 2022
A comprehensive plan—with goals, initiatives, and budgets–is comforting.
But starting with a plan is a terrible way to make strategy.
Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
The Strategy of aiming for goals of § UX Outcomes instead of UX Inputs (deliverables) and just building Features
- Video - UX Outcomes - The UX Leader’s Secret Advantage - Talk UX Strategy with Jared SpoolVideo - UX Outcomes - The UX Leader’s Secret Advantage - Talk UX Strategy with Jared Spool
Recording: UX Outcomes: The UX Leader’s Secret Advantage - Talk UX Strategy with Jared Spool
When people talk about UX work, they almost always talk about deliverables.
They talk about creating personas.
They talk about conducting stakeholder interviews.
They talk about creating process flow diagrams.
They talk about creating journey maps of how users interact with the product.
They talk about creating service blueprints of how the service works behind the scenes.
They talk abou...