A high level perspective of strategy

A company cannot serve the perspective of one persons goals

A company must listen to many perspectives to understand internally and externally what goals exist

A person may not openly represent their complete reality and identity

A plan can adapt

A plan clarifies intentions and needs

A plan creates organization

A plan defines the future

A plan enables repeatability

A plan encourages collaboration

A plan encourages communication

A plan points out knowledge gaps

A plan removes uncertainty

A plan requires alignment

A plan requires compromise based on resources and priorities

A plan requires understanding

Building rapport is important for conducting research

Cognitive bias

Confidence comes from competence

Cybernetics is like a sail boat

Cybernetics is like a thermostat

Cybernetics process is about going a direction and shifting to stay on course

Discomfort

Having a valuable opinion requires understanding the landscape

People needs/desires are impacted by a variety of emotions, concerns, and experiences

Johari Window

Knowing about the competition fills in the gap of what else customers may want

Knowing the competitive landscape enables awareness of advantage and disadvantage

Knowing what a customer does is vital to have a strategy to serve them well

Lean UX Research at Github by Joel Califa

Maps based on research can visualize realities of a persona

Maps can help scrutinize incorrect assumptions about users

Maps enable discovery of pain points and inefficiencies

Learning Simply Jekyll

Notes should be atomic

Notes should organized by concept

Open communication improves understanding

People respond a variety of ways based on their understanding of a question

Staying on course requires awareness of tides and winds

Staying on course requires goals

Strategy in the short term should be influenced by long term thinking

Strategy is a plan but not all planning is strategy

Strategy is internally and externally aware

Strategy is past present and future thinking

Strategy requires having an opinion

The answer a persons gives is affected by bias

Trust is an important factor of communication

On UX Strategy

UX is Grammar Visualized

Uncertainty reduces confidence

Understanding is improved by mapping out scenarios

Usage of laws in field of ux

Video - A Plan is Not a Strategy by Roger Martin

Video - UX Outcomes - The UX Leader’s Secret Advantage - Talk UX Strategy with Jared Spool

Note Types

On Confidence

On Planning

§ return on investment

On Strategy

On UX Outcomes

On Zettelkasten